designing experiences

More than writing concepts, nowadays the role of a strategist lays in supporting clients and creative teams through the process of translating brand purpose into viable products, services and communication. That is what I am passionate about.



STRATEGIST and Experience designer

For the last 10 years, I have worked at renowned corporations, branding consultancies and advertising agencies. Supporting companies to see their business challenges in a new perspective and helping brands to improve their relationship with consumers.

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Some exciting projects i'm proud to have led

From coordinating a CMI department to branding projects, creative strategy for advertising, testing new products and lately development of stores concepts.

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