about me


My experience tells my story

As a brand strategist and journalist, I excel in studying people, analysing factors that influence their purchasing decisions and how they impact the market. These skills have made me a professional in uncovering consumer behavior and their needs. 

Over the years, I have experienced working with a wide variety of clients in the Service, Fintech and FMCG industries, leading creative teams through the process of translating insights into viable products, services and communication. 



Analysis & Research

• Market and Competitor analyses

• Conducting qualitative research and in-depth interviews (online and offline methodologies)

• Quantitative research analyses

• Facilitating workshops and co-creative sessions


Insights & Strategic Recommendation

• Brand Positioning and Brand Architecture

• Creative insights for advertising and digital campaigns

• Customer Journey Design

• Product Innovation (trails and positioning)

• Service Design

• Packaging and Environmental Branding


EU Citizen.  native portuguese speaker, fluent in english and basic conversation in french and spanish.




 Brands i've worked with

i have worked for companies such as