My experience tells my story
As a brand strategist and journalist, I excel in studying people, analysing factors that influence their purchasing decisions and how they impact the market. These skills have made me a professional in uncovering consumer behavior and their needs.
Over the years, I have experienced working with a wide variety of clients in the Service, Fintech and FMCG industries, leading creative teams through the process of translating insights into viable products, services and communication.
Analysis & Research
• Market and Competitor analyses
• Conducting qualitative research and in-depth interviews (online and offline methodologies)
• Quantitative research analyses
• Facilitating workshops and co-creative sessions
Insights & Strategic Recommendation
• Brand Positioning and Brand Architecture
• Creative insights for advertising and digital campaigns
• Customer Journey Design
• Product Innovation (trails and positioning)
• Service Design
• Packaging and Environmental Branding
EU Citizen. native portuguese speaker, fluent in english and basic conversation in french and spanish.