As part of a growing movement, the company had acquired several local businesses in Latin America, all of then offering financial services to consumers and companies in the e-commerce market. After while, they had decided it was time to unify those services under a new brand which could navigate easily through the locals markets in Latin America.
A deep understanding of B2B and B2C needs in Brazil, Colombia and Argentina. A dive into each business, analysing portfolio of services and processes, measure the level of client attachment with old brands and come up with a new brand/business solution.
. workshop and interviews with C level, directors and managers
. qualitative research in Brazil, Colombia and Argentina (B2B and B2C)
. co-creation sessions (C level)
. brand value proposition
. portfolio of services (B2B & B2C)
. naming & logo
. brand positioning