I BELIEVE A BRAND IS MUCH MORE THEN A LOGO. FOR ME, ITS ACTUALLY WHAT THAT LOGO SYMBOLISES. IT'S A SET OF VALUES, A CORPORATE IDENTITY THAT TRANSLATES INTO THE WAY A COMPANY DOES BUSINESS, DEVELOPS AND DELIVERS PRODUCTS OR SERVICES, TREATS EMPLOYEES AND THE ENVIRONMENT.
Repositioning one of the biggest financial companies in the Brazil with an annual revenue over $15 bi.
The project redefined the company, from rethinking their mission and purpose to their name, portfolio, internal communication flow, customer journey and even prototyping new pin-pads.
*IDEA Brasil awards winner for Branding strategy and design
*Within only 2 years, Rede reached the 21st position in the ranking of the country’s most valuable Brands (interbrand ranking).
master brand, brand architecture & environmental branding
The challenge was to create a new master brand to the biggest e-commerce company in Brazil, with a strong presence in Latin America.
Additionally, I was tasked to develop a smart brand architecture, organising the relationship between the master brand and rencently acquired brands (or future acquisitions).
create a new financial brand in Latin America
Positioning and launching a new digital payment service in the Latin America.
Once the company had acquired three other businesses competing in the same market, the project included not only the development of name, logo, value proposition, but also a definition about its role in the brand archecture.