context

A global automotive brand was planning to launch a new car for youth Brazilians consumers, which would be designed and produced locally.

 

the challenge

The challenge was to inspire and guide the product development area through the first steps of sketching and prototyping the new car.

car.jpg

work process

. Thorough desk research into car, design and technology global trends

. Online co-creative sessions and individual in-depth interviews with young consumers considered early adopters in those areas

deliverables

The project brought two very detailed product concepts to life: from the car’s “personality” and theme line to technical information such as its height, internal space, size of glass and even dashboard design & technology.

“it was an outstanding presentation. It made our job so much easier and fun. If only we had had that inspiration in our previous projects...”
Brand’s Head of Design