A global automotive brand was planning to launch a new car for youth Brazilians consumers, which would be designed and produced locally.
The challenge was to inspire and guide the product development area through the first steps of sketching and prototyping the new car.
. Thorough desk research into car, design and technology global trends
. Online co-creative sessions and individual in-depth interviews with young consumers considered early adopters in those areas
The project brought two very detailed product concepts to life: from the car’s “personality” and theme line to technical information such as its height, internal space, size of glass and even dashboard design & technology.