INNOVATION IS A HOT TOPIC NOWADAYS, AND CAN BE SEEN AS SOMETHING THAT INVOLVES COMPLEX TECHNOLOGY AND USUALLY STARTS WITH AN IDEA, WHICH WILL BE BROUGHT TO MARKET.
HOWEVER, FROM A HUMAN CENTRED POINT OF VIEW INNOVATION STARTS WITH UNDERSTANDING PEOPLE, FIGURING OUT AN UNMET NEED. AND THATS WHAT IM PASSIONATE ABOUT. HELPING COMPANIES CREATE NEW PRODUCTS AND SERVICES: ITS ABOUT PUTTING TOGETHER PEOPLE'S NEEDS, A COMPANY'S IDENTITY AND ITS CAPABILITIES.
supporting THE design team to develop a car for A younger generation
What if consumers could create their own car?
introducing a pre-ready cocktail in a new market
Is a global product ready for a local market?
defining the market and competition for a disruptive BEVERAGE
How to find out in which market an innovative product belongs to?